Gerrity’s Valley Farm Market Plans

Gerrity’s Valley Farm Market Plans

Did you notice the new addition to our logo?

We are now Gerrity's Valley Farm Market! I am Joyce "Mom" Fasula and I am the President of Gerrity's Supermarkets. My son, Joe, and I own nine supermarkets in the areas of Scranton and Wilkes-Barre. As of Monday, November 15th, we have purchased Valley Farm Market. As you can tell from the logo, we intend to keep the name. The logo also represents how we plan to run the store. Gerrity's will add value and assortment to the store, but we won't change the foundation of what has made the store a success, namely top-quality meats, the freshest seafood, outstanding produce, homemade recipes, and friendly service.


Over the next few weeks and months, we plan to make the improvements listed below, but rest assured that the faces, products, and quality that you love at Valley Farm Markets will not change. In fact, we are proud to say that we have met with every employee and have made all of them an offer to stay. This includes our new hire bonus of up to $500. As of the time this letter was written, we are not aware of a single person who plans to leave.


To learn more about Gerrity's supermarkets, visit If you have any concerns or questions, please do not hesitate to contact us. Everyone at Gerrity's Valley Farm Market is at your service, especially us!



Here are the improvements we plan to make:


  • Lower Advertised Prices! You will already notice that the prices in this ad are even better than before... and there is much more to come!

  • Earn Loyalty Points and Save Even More with the Gold Club! Customers in our other stores earn points and save money with our Gold Club. We have ordered the computer equipment and will be starting this here as soon as we can.

  • Lower Prices Throughout the store! You'll immediately start to see lower prices on products you buy every week. Once we have the Gold Club in place, we will be able to lower even more prices and offer even more savings.

  • Expanded Selection in Grocery

  • More Variety in Produce

  • More Scratch-made Baked Goods

  • New Display Cases for Seafood

  • New Lighting in the Grocery Department

  • New Entryway into the store

  • Updated Décor and Fixtures - We have already begun planning a remodel of the store, which will take place late next year. This will include new display cases, new wall décor, and an updated look.

  • Hire even more great people to make your experience even better! If you are interested in joining our team, you can apply in-store or online at or